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 Post subject: Radiohead - In Rainbows New CD
PostPosted: October 14th, 2007, 4:20 pm 
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Radio recently released their next CD in a rather unorthodox manner. They decided to skip dealing with a record company and posted their new CD on their website for people to buy and download. Now the interesting thing about this method is that they are allowing people to chose how much the CD is worth to them. Aka, they have a minimum amount for the credit card transaction fee, like 90 cents, and anything over that is up to you. If anyone else is a Radiohead fan, you may want to look into picking up their new CD: http://www.inrainbows.com/

Being a Radiohead fan myself, I am quite pleased with their new CD.

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PostPosted: October 15th, 2007, 6:36 am 
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Well, I'm not a Radiohead fan in particular, but I liked "My Iron Lung", "Creep" and "Just".
I'd prefer hearing samples of the single tracks first, instead of paying for the full package the half of which I will not need anyway... at least.
Hm... so they let you decide how much you want to pay? Strange concept.

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PostPosted: October 17th, 2007, 9:53 am 
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They are taking the stance that they wouldn't make much off releasing a CD through the record company anyway, so they are just trying to get it out there to as many people as possible and will then make their money off of touring, etc.

So they have set it up so that you have to pay for the credit card transaction fee, probably to entice you to give them something as well since you are already being charged something. From the news reports I have seen so far it seems to be working, they are actually making more from this method than they would have through the record company, so this may be the format of the future.

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